Local SEO for Sarasota Website Design is slightly different than developing SEO for an eCommerce website or online store. When trying to bring traffic to a website, especially if you want local traffic, you need to define the best localized keywords. The best options will have a low search volume – Around 100 to 500 searches per month. In addition, they will have a fairly low score for competition. Sounds difficult, but it really isn’t.
The nice thing about ranking on page one of Google is you can rank based on whatever keyword or key phrase you choose. If you want to rank for something ridiculous, like “Kittens” then you’ll never make it. But, if you do your research (or I do it for you) and you find “Sarasota Group Activities” gets the right number of searches each month and has low competition, then you can probably begin climbing the Google ranking ladder fairly quickly.
How quickly can you expect changes to your website ranking on Google?
There are a few things that we measure when talking about SEO. First, it’s the impressions and clicks you are getting to your website. Next, we can take a look at what keywords are bringing in this traffic. Finally, we can see where you rank on Google with these keywords. Further details include backlinks and domain authority. That is about the only important things you need to measure. If your traffic is increasing, then your sales or services or leads should be increasing. If your traffic is increasing, but you are not seeing conversions, then there may be something within your website we need to look at.
What do you do with the keywords you choose?
There are several steps taken to help bring more traffic to your website. This can be discussed more in detail during a Free Consultation, but in general, we build quality back-links, setup internal linking, write top-notch content to show Google you are an expert, increase your site speed, and several other details.
If you are starting a business in Sarasota county, or you live in the Southwest Florida region and want some help with your website’s SEO, then please don’t wait to contact us. Without traffic to your website, you are just spinning your wheels.
