Email Marketing case studies results are based on a few factors:
- The amount of traffic coming to your website
- The type of incentives you offer for signing up
- The quality of emails you provide once they subscribe
Through the enhanced reporting provided by my favorite email marketing platform, Constant Contact, we’ll be able to compare your results versus typical results for your business’s industry.
Just a few examples of emails used for my clients. Every email sent comes with its own link so you can share it as a webpage to build your list and further the reach of the email.
Here is Venice Reef Charters‘ results from their automated email sequence meant to target interested customers. When someone visits their website, they have the option to sign up for a $25 discount off their first charter. Then, once they sign up, they receive weekly emails that provide value, such as local fishing information. This in turn builds trust so they will convert into reserving a charter trip.
These email statistics come from sending an automated email sequence to existing patients of North Port Acupuncture. The average open rate for the health and wellness industry is 16.05% but this doctor is receiving 39.7%. Automated sequences are essential for the success of converting new customers and keeping your existing ones.
Another snap-shot of the email reporting for Casey Key Resort — There are the sends, opens and clicks for during the past 12 months. As you might have guessed, there are a lot of different reports you can use to help redirect your ideas and strategies.